Privacy Policy

Data Controller

Mammoth Finance Limited, Baird House, City West Business Park, Scotswood Road, Newcastle Upon Tyne, NE4 7DF.

What Data We Collect

• Account data: name, email, phone number, password (hashed)
• Order data: shipping address, billing address, order history
• Payment data: processed by Stripe — we do not store card numbers
• Usage data: pages visited, search queries (with your consent via analytics cookies)

How We Use Your Data

Purpose	Legal Basis
Processing your orders	Contract performance
Sending order confirmations and updates	Contract performance
Managing your account	Contract performance
Fraud prevention and security	Legitimate interest
Analytics and site improvement	Consent
Marketing communications	Consent

Who We Share Data With

• Stripe — payment processing
• SendGrid — transactional emails
• Cloudflare — content delivery and image hosting
• Delivery couriers — shipping your orders
• Google Analytics — site usage (with your consent)

Data Retention

• Active accounts: duration of account + 6 years
• Orders: 6 years (HMRC requirement)
• Analytics: 26 months
• Audit logs: 3 years

Your Rights

Under UK GDPR, you have the right to: access your data, correct inaccurate data, request deletion, data portability, restrict processing, object to processing, and withdraw consent.

To exercise any of these rights, email queries@smarterbuys.co.uk.

Complaints

If you’re not satisfied with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Last updated: April 2026